Page Experience: The Latest Ranking Factors, yet the Most Powerful

Business, Business + Tech Solution, Digital Business, Technology
user experience (UX)

One of the first words that Search Engine Optimization (SEO) specialists most likely heard is ranking factors. Moreover, the term “ranking factors” is inseparable from what you want to know: page experience. But what are both of them really?

Well, be ready to get to know page experience and get a better understanding of SEO!

Google’s latest ranking factor: page experience

Did you know how many websites are there today? Yup, there are at least 1.86 billion websites!

It is approximately one-fourth of the world population. With a large number of websites, it is clear that is not all of them can be in the Search Engine Results Pages (SERPs). Thus, ranking factors help search engines (like Google, Bing, and Yahoo) compiling rankings of those websites. Consequently, users can see websites that best fit their interests on the front page. 

There are over 200 ranking factors that Google uses in its algorithm. You might want to focus on the most significant SEO ranking factors, such as content quality, backlinks, domain authority, and mobile usability. Recently, in 2021, Google adds another ranking factor to count: page experience. It is combining several existing ranking factors.

The latest SEO ranking factors = the least important?

Page experience aims to find out how the user experience when interacting with a site. Below are Core Web Vitals, the main aspects of user experience.

  1. Largest Content Paint (LCP): measures loading performance
  2. First Input Delay (FID): measures interactivity
  3. Cumulative Layout Shifts (CLS): measures visual stability

Being Google’s latest ranking factor does not mean page experience is the least important. It is indeed the key factor to ranking websites with similar content. When search engines find a lot of similar great content, they might want to reckon the page experience.

Let’s not argue that valuable content means everything in SEO. Everyone loves content that could answer their search queries appropriately. But if it has poor design and slow page speed, won’t you have an urge to close the tab immediately?

What to do next?

If you are confident you have generated quality content on your website, try these steps to improve page experience and stand out on SERPs.

Say no to intrusive ads

Have you ever jump to a site where there are a bunch of ads? Or it has nasty pop-ups that are just hard to get rid of? Well, it is obviously not a great page experience.

Cuptivate design

The human brain processes image 60,000 times faster than text. In other words, it is much better at processing visuals than text. So, ensure your website is not only easy to use but also unique and alluring. Here are detailed tips to improve user experience design.

Mobile-friendly

Nowadays, the majority of people browsing the web use portable devices (tablets and smartphones). Therefore, you need to make sure your design is responsive enough in mobile view.

Fast website

Slow websites drive visitors away and prevent them from coming back to your site. Hence, you are supposed to make your site loading faster and avoid this situation.

So, are you ready to make your page outstanding on search results? Let’s get a higher ranking by improving page experience!


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