Category: Business

digital talent

What is Digital Talent and How to Be One of Them?

A list of what you—an aspiring digital talent—and your organization needs to do. One of the words you might hear the most in this fast era is “digital”, isn’t it? Nowadays, Almost all aspects of life are exposed to technology. Day after day, people are trying to figure out new technology and develop the most ...

Facebook CPAS

An introduction to Facebook CPAs

Since it was just created by Facebook, CPAs may be a relatively novel notion for even experienced e-commerce sellers.That is why we have simplified what appears to be a complex idea. Let’s take a look at the fundamentals of this really useful marketing tool for e-commerce companies. Collaborative Performance Advertising Solution (CPAs) is an acronym ...

Search Intent: What is it and Why is it Important?

Search Intent: What is it and Why is it Important?

You probably already know that there are a number of SEO ranking factors. You should use on-page and off-page SEO to optimize your site and get higher rankings on Search Engine Results Pages (SERPs). Well, now I am about to tell you one thing that you should never disregard if you aim to optimize your ...

Google Search Console

Google Search Console: What Is GSC Used For?

What is Google Search Console? Google Search Console (GSC) is a free tool provided by Google to measure your website performance, traffic, keyword performance, analyze issues on your website. It also provides an insight on how your website doing in organic search as well as ways to make an adjustment to the site in the ...

SEO Ranking Factors

SEO Ranking Factors you should know

1. High Quality Content You might know by reading it in several places that content is the most valuable thing in google SERP. And in the case of Google ranking factors, it’s the most important SEO ranking factor and it’s definitely the king. If you can create content that’s unique, fresh, and helpful for users, ...

hard selling vs soft selling

Hard Selling vs Soft Selling: What’s Better for Your Business?

The discussion of which is better between hard selling vs soft selling never ends. Besides content writing, these are also significant things in marketing. Both of them are strategies that aim to generate conversion. But is there really a better choice between them? Well, let’s first discuss what both terms really mean. Hard Selling Perhaps ...

seo vs ppc

SEO vs PPC: Which is Better For Your Website?

In the world of digital marketing, we know SEM, SEO vs PPC which discusses at least three acronyms (abbreviations) namely SEM, SEO, and PPC. These three abbreviations relate to marketing activities using websites and involve searching engines. However, most of the players in the digital marketing world think that SEM, SEO, and PPC are essentially ...

benefits white hat

Benefits of Using White Hat SEO

Search Engine Optimization (SEO) has an important role in the world of digital marketing. This has happened since Google got its prestige as the most favorite search engine. When benefits white hat SEO was still in its infancy, the content was the only thing needed to rank higher and better on search engine pages. What ...

Network Architecture: Career Wanted In A Tech Company

One of the occupations in the field of information technology that isn’t as well-known as others are network architect. You’re probably familiar with terms like front end developer, back end developer, and full stack developer. However, few individuals are aware of the role of network architects. The network architect is a difficult position in the ...

content writing

3 Reasons Why Your Business Needs Content Writing

Content writing is one of the essential parts of content marketing. Did you know that content marketing costs 62% less than traditional marketing? Therefore, If you are a business owner, you are supposed to not leave this out. You should boost your business using content writing. It will save your company time and money, and ...