Whether you are new to UX, run an in-house digital team, own an agency, or an employee to a company struggling with the modern digital world, getting a robust UX design process can seem like hard work. The truth is there is no one solution that fits all. The process depends on the project. For example, the approach to a corporate website will differ from the way you would design a fast-fashion app. A user experience design process is an iterative method that helps you continuously improve your designs.
There are principles in every section of the UX process that will be custom for each project. However, there are five key phases to follow in every process.
buying soma 1.Define
This is the most important phase in the UX process. Before you start, you must diagnose the right problem. Ask as many questions as you can because if you don’t get to the root of the problem, the project will be a waste of time.
You need to find out what evidence the client or business has a new feature, for example, will solve the problem. Don’t try to impress them with solutions, impress them by really trying to understand them. More often than not what they think is the problem, actually isn’t.
Once you have established the real problem, you can move onto the following.
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To define the goals, you need to start with a kick-off meeting that involves key stakeholders — designer, copywriter, UX specialist, developer, data analyst, project manager — it can typically last around 2-3 hours depending on the size of the project.
The kick-off meeting should get taken seriously. Defining a fixed set of goals and expectations keep the design and build on track throughout the entire UX process. The outcome of the meeting should involve the following:
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Value propositions will help the team form an agreement about what the critical aspects of the product will be. It focuses on the purpose of the product, the problem it’s going to solve, who’s going to use it, and when/where will it be used.
The story is usually 1 or 2 sentences that sum up the value you promise to deliver to your customers. Below is a list of excellent examples.
- Uber – The smartest way to get around
- Trello – Lets you work more collaboratively and get more done
- Slack – Be more productive at work with less effort
- Digit – Save money without thinking about it
Plans for reaching the goals
The goals of the product that have been established and now you can start to think about how to accomplish them. I wouldn’t expect to develop a concrete plan during this phase, but you can begin to outline the key goals.
During the meeting, you will establish and define the purpose of the project, but one thing which often gets dismissed during this phase is timescales. It may seem very early to discuss timescales/deadlines, but it sets early expectations and helps everyone understand any constraints of the project from day one.
Creating a quick mockup of what the team is looking to create can help to articulate ways to tackle the project from a design perspective. Sketching is an excellent way of communicating with the broader team and can eliminate any ideas that won’t work quickly and easily.
Once you have defined the purpose of the product, the next crucial phase is product research — typically market and user research. Market research is all about what people want. It is used to determine whether there will be a demand for a product and provides a scope of what potential consumers want from it. Market research helps with the following:
- New product development
- Upgrading an existing product
- Understanding what people will buy, and who will buy it
- Centre consumers attitudes, and perceptions of a brand, or product
User research is a way to gain insights into user behaviours, needs and motivations — what is useful to people. It gets used when market research has discovered there is a demand for the product but needs narrower information on how it can be improved. User research helps with the following:
- Makes it more straightforward to solve differences of opinion
- Observing natural human behaviour, rather than alleged behaviour
- Provides the ‘why’ to attitudinal data
- Focus on how to enhance the user experience
The research phase is the most variable between products — projects vary based on complexity, deadlines, business requirements, resources and many other factors. However, excellent research can save a lot of time and money further down the design process.
The purpose of the analysis phase is to extract insights from the data collected during the research phase—it confirms the assumptions made in the first two phases are valid.
At this time, UX designers will begin to extract learnings and align them with business goals and user needs. We can then think about the following.
A persona is a representation of different user types. It helps to create reliable and realistic descriptions of the key audience segments.
Experience maps help you sketch out the UX and determine any friction before designing the actual website or prototype. It is a visual representation that shows the user flow with a product/service.
When the user expectations/goals of the product are secured, and the business objectives are clear, you can move through to the design phase. A productive design phase is highly collaborative with key stakeholders, in particular, content teams and developers.
People don’t use a product because the interface is beautiful; they are looking to solve a problem. The fundamental purpose of a website is to execute valuable content to an audience.
The designs should be extremely iterative, and the designers should be looking to validate any assumptions. Early experimentation makes updates so much easier and helps teams work towards seamless user experience. Designers will often use the following techniques.
Sketches are the quickest way of visualising ideas and solutions before deciding which one to choose. They are great for getting early feedback from key stakeholders — it takes a little time and resource to re-draw sketches.
Wireframes are a quick, low-cost, design technique that offers early design insights. It is a visual guide that focuses on functionality, behaviour, and the hierarchy of content — we create a blueprint for our website when we wireframe.
Wireframing needs to be carried out by the whole project team — designer, copywriter, UX specialist, developer, project manager and the client. Many people don’t see the client as part of the team, but you should. Their involvement in wireframe creation is invaluable.
When we start to move beyond the wireframes, we can begin to demonstrate the site interactions by building low fidelity prototypes. Creating a prototype addresses any assumptions and important decisions getting overlooked. At this stage, it isn’t expensive to make changes, so challenge everything. For some projects, testing the low fidelity prototype with real users can be extremely beneficial but the timescales and business demands often deem this unrealistic at this stage in the process.
Design specifications are detailed documents providing information about the product. During the handover, the designer must communicate how each element of the design looks, feels and functions to a developer.
5.Build, Launch, and Measure
Once the team or UX designer is confident that the proposed solution will work for users and move the needle on the desired business metrics, the project transitions into build and launch mode. For the UX designer, this can involve producing assets for the development team (or working with a visual designer to do so), and generally being involved during the implementation phase to ensure that the design intent is being carried through to the final product. This can mean providing feedback to the development team, or doing QA testing on beta versions of a product to check that interactions are as intended.
source : https://togetherincredible.com/5-key-phases-to-the-user-experience-design-process/